My Role

Design & Art Direction

Duration

12 Weeks - Year 2012

Introduction

New Look is a British global fashion store retailer with a chain of high street shops nationwide. It was founded in 1969. The chain sells womenswear, menswear, and clothing for teens. 

Case Study: Brand Leadership

Effective communication is one of the pillars of a well-managed retail organization. Open communication builds trust between managers and employees and creates a better store environment.

The challenge with a retail business with nationwide stores is that staff are located in different places all over the country.

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The Challenge:
Brand Leadership

To find an engaging, yet simple way of communicating brand leadership and customer segmentation messages to all New Look staff.