My Role

Design & Art Direction

Duration

January 2016 - December 2019

Introduction

For over 50 years' BaByliss have been producing innovative electrical products to inspire the creativity of professional hairdressers. From session to salon and beyond, BaByliss and Babyliss PRO tools are used by stylists to set new trends, designing the styles today that will be the must-have looks of tomorrow. 

Case Study: Advertising / Marketing

As Senior Designer on the BaByliss account, I was teamed with a producer and copywriter to conceive and develop the creative for marketing, print, editorial, educational seminars, event and content sponsorship and trade shows.

This included art direction of campaign photography, still life/product shots, retouching and colour correction. Creating animation to produce online video content.

This was very much a hands-on design role. From huge outdoor banners and ‘station dominations’ to advertorial layouts. I also created visuals and guidelines for online requirements on their UK website.

In addition, I was responsible for overseeing a small team of artworkers to ensure brand consistency across all seasonal activity, press and in-store POS.

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