My Role

Design & Art Direction

Duration

8 Weeks

Introduction

Cuisinart is an American home appliance brand, designing products that make good food easier and more enjoyable to make at home. From the everyday pleasures like making fresh coffee, tea or toast, to healthy soups and grilled paninis.

Case Study: Product Launch Campaign

As Senior Designer on the Cusinart account, I was teamed with a copywriter to conceive and develop a product launch campaign.

The brief - Add a touch of style to your kitchen with the new Cuisinart style collection.

01

The Challenge:
Illustration Concept

A flat illustration graphic style combined with product.

02

The Challenge:
Sound Concept

Playing along with noises the product makes in action.

03

The Challenge:
New Photography

Using geometric podiums coloured in pastel hues to display the product range.