My Role

Sole Designer - Multidisciplinary

Duration

August 2020 - Current

Introduction

Guerrilla Filmmaker is an iOS 4K video camera app that offers you manual control with pro level features used by filmmakers, journalists, videographers and enthusiasts worldwide.

Case Study: Brand Refresh, UI/UX App Redesign and Marketing

Guerrilla Filmmaker is a collaborated project between myself and Reuben Smart (iOS Engineer). A labour of love we founded back in 2016 as filmmaking enthusiasts. We built a video camera with functions we'd found useful that no other existing filming app had.

Since released on the App store, it has been Apple Featured - Best New Apps - Make Great Videos. 4.6 Star rating out of 5.

This is the first major re-design of the app since it's launch. I considered this project more of a 'reboot' than just a re-design. As sole designer on this project, I had full ownership over everything from user research, ideation, prototyping, visual design and marketing.

Swipe <|> for [before and after]

01

The Challenge: Brand Refresh

A great opportunity to create a fresh new look to reflect on our major updated app. Letting our existing customers to take notice that we're still very much evolving and developing for the mobile creator in mind.

One key element we wanted to keep was the hexagonal formation known as the Hub. It plays an integral functional part in our app, and is also used to form our brand identitiy mark for a visual anchor for our app icon.

02

The Challenge:
New Iconography System

A set of re-design icons with an additional bespoke few for new features on the updated UI.

Coming Soon Teaser

8 second teaser update to play out on social media platforms.

03

The Challenge: App Permission / Onboarding

Research shows that users are much more comfortable with permissions request if they know why the apps needs them.

Onboarding on mobile applications has proven that users find functionality and value quickly to avoid discontinuation of use.

Click to start interactive prototype splash and permission screen.

Click to start interactive prototype onboarding screen.

DEFINITION

Guerrilla Filmmaking

Refers to a form of independent filmmaking characterized by low budgets, skeleton crews, and simple props using whatever is available. Often scenes are shot quickly in real locations without any warning, and without obtaining filming permits.

Wikipedia

04

The Challenge:
Brand Awareness

To coincide with the major update. A series of 6 light hearted video hacks has been created to bring awareness of what is guerrilla filmmaking?

Due to the high risks we've provided some hacks to avoid some sticky situations.