My Role

Creative Artworker

Duration

July 2012 - November 2014

Introduction

Old Mutual was established in Cape Town in 1845 as South Africa’s first mutual life insurance company. Today, the Group has grown into a premier pan-African financial services group that offers a broad spectrum of financial solutions to retail and corporate customers across key market segments in 14 countries, with listings on five stock exchanges.

Case Study: Brand Merger Pitch Campaign

Formed following the merger of South African-owned Old Mutual Asset Managers and Skandia Investment Group.

The campaign was aimed at supporting the company’s brand strategy of “building better solutions”.

The idea was to represent OMGI’s ability to adapt and change. It was also used throughout the brand’s visual identity, from website to literature and press.

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The Challenge:
New Business Pitch

Collaborating with an amazing creative team (Russ & Tim) - visualising concepts and finally winning the business and developing the brand.